Sam, originally from the Kapiti Coast in Wellington, embarked on his building apprenticeship journey in 2009 after completing a one year pre-trade course, and a brief stint at the timber yard at Bunnings Porirua. Over 13+ years, Sam gained valuable experience in high-end residential construction, earning his qualification and managing projects in Auckland after moving up from Wellington in 2014.

Eventually, he decided to shift gears. Sam handed over his tools to his father and alongside his wife, Scarlet, founded Boxcrib. Their mission? To address a critical marketing gap in the construction industry. Unlike traditional agencies, Boxcrib boasts an intimate understanding of the industry's intricate details and inner workings.

After completing a Bachelor’s Degree in Communications, majoring in Public Relations and minoring in Marketing, Scarlet found herself as Marketing Manager for a small tech start-up. With a passion for helping businesses reach their full potential, Scarlet and Sam started a boutique wine subscription business alongside their full time jobs that championed NZ's greatest small producers. Boxcrib was born a couple years later and thanks to time leading to experience with content marketing and building communities, Boxcrib has successfully helped many construction businesses grow. 

Cam came to Boxcrib after graduating South Seas Film School and gaining experience working on VFX for the Power Ranges. He manages our clients photo and video content, managing the shooting and editing team, and creates quality work himself. Cam has played a pivotal role in the growth of Boxcrib, bringing his can-do attitude into the office everyday. As a client of Boxcrib, you're sure to see Cam directing tradies around site to get the perfect shot!

Amy is our administration extraordinaire! She is responsible for scheduling your site visits and making sure we're all on the ball. She has years of admin and scheduling experience and never misses a beat. Amy's best known for her bright and cheery phone calls!

Gabi has an eye for aesthetics and takes care of our clients graphic design needs. Whether it's new branding, flyers, portfolio booklets, site signage or workwear, Gabi has it covered. She is currently working remotely while she explores London and is back later in the year - we're quite jealous!

Jozie crafts and executes our clients social media posts, meticulously managing content calendars to guarantee timely and impactful online presence. Collaborating closely with our in-house photographers and videographers, Jozie ensures each client's brand effectively portrayed in line with their goals. In client account management, Jozie shines by maintaining close contact with clients, ensuring Boxcrib not only meets but exceeds their expectations.